Meanings of Culture

by McKenzie Wark
Lecturer in Media and Communications Studies
School of English
Macquarie University

adapted from TheVirtual Republic:
Australia's Culture Wars of the 1990s,
Allen & Unwin, 1997

 

 

I'm walking down a street in the meat packing district late at night, dressed in a black singlet and jeans. I pass two guys packing a truck, also dressed in dark singlets and jeans. I overhear them discussing options for an evening out. 'You could always go to that faggot club around the corner,' the one nearest to me says darkly, pointing in the direction I happen to be heading. 'Take your little a-hole around there. Them faggots will fill it up good.'

Then he looks straight at me.

In the space of a few seconds, the two of us have sized each other up and know one or two things about each other. He is wearing the kind of dark singlet that says 'working class male on the job'. I am wearing the kind of singlet that says 'faggot going to a nightclub'.

Culture: a 'wardrobe of signs'
This is the first thing we can say 'culture' is: a wardrobe of signs people put out to each other, indicating where we are coming from and what we're about, so other people can size us up and decide what to do next. It is a way of marking out what makes us different.

Its the other guy's move now he and I have made eye contact, and we both know from what he's said that he doesn't like my kind all that much. What does he do? Say, in classic New Yorker style, 'fuck you!'? Step over and thump me one? NO, he stares at me, for one of those moments that seem to cut a hole in time. Then he ignores me completely and I walk on around to the club.

Urban culture's indifference allows intermingling of different cultures
This is the second thing we can say about culture, and the different ways of knowing who we are and who others are through culture. Modern, urban culture is as much about indifference as it is about difference, as sociologist Georg Simmel surmised. The man packing the truck and I seem to occupy different kinds of cultural world, but the space where we come across each other belongs, by mutual decision, to neither of us in particular. The space itself in this case is indifferent, and that indifference makes possible the intermingling of different networks of cultural sense.

Culture can be open or closed to different behaviours and attitudes
So culture is a set of signs and rules for their use that signal how we might differ from an other. And it is also a set of signs and rules about rubbing along, or not, depending on the particular cultural convention of that place and time. Some cultures affirm their existence by thumping anyone who breaks its rules. Some cultures are rather more confident about themselves than that, and don't really give a damn.

This is the third thing we can say about culture: there are ethical and political questions at stake as to how open or closed a particular culture is to different behaviours and attitudes, both within the ranks of those it considers 'inside' it, and those it considers 'outside'. The signs and the rules set up these notions of an inside and an outside. There is contestation. There is such a thing as cultural politics.

Culture: a whole way of life, a structure of feeling
Cultural historian Raymond Williams spent a lot of time trying to come up with a definition of culture. He referred to it as a whole way of life, or a structure of feeling.2 I have always rather liked that expression. It gives you the sense of culture as something you learn, perhaps without really being aware of it, yet it shapes your awareness of everything around you and how you react to things. The actions of the truck packers and myself in the street are shaped by something we have learned about each other and about getting along in that particular, urban environment. There is a patchwork of such rules, different in place and time, and not always adhered to anyway.

Culture uses rituals and artefacts to sustain its coherence
Culture is something one picks up and intemalises. It only exists if people act according to the codes and conventions of it. Yet a culture also passes through a set of things external to the members of the group it defines, as artefacts, rituals, texts. These things should not be confused with culture itself. One learns a culture through these things, but these things only come to have meaning within the networks of actions that people make of them. A simple black singlet becomes a sign.

This is the fourth thing we can say about culture. It uses rituals and artefacts to sustain its coherence across space and time, but it is not reducible to those artefacts and rituals. Understanding culture is not just a matter of reading its 'texts.' One has to follow them around, see what uses or abuses they are subjected to in everyday life.3

Cultures are a resource for making sense of time and space
The fifth thing we can say about cultures is that they make sense of time and space for their members. They are a resource for coping with good and bad fortune. In the city where my encounter with the truck packers took place, both the cultures in question are under stress. In New York, gay culture has been hard hit by the AIDS pandemic. Urban working class culture is struggling because blue collar jobs are drying up. In both cases, the sense of identity provided by the culture is a resource for coping with these bad tums of fortune, but in neither case can culture itself reverse that fortune. That depends on the resources the state and the economy between them put towards health care and employment, in these examples.

Culture is the process at work that lends continuity and meaning to lives
Modern living added a whole new dimension to what it is cultures have to manage. Capitalism, as Karl Marx said, is a dynamic force in society, and the modem society it shapes is one where 'all that is solid melts into air, all that is sacred is profaned.'4 Capitalism accelerated the changes that culture has to try to make intelligible to its members. This is one of the reasons a wide range of people have come to focus on culture, because it appears to be the process at work that lends continuity and meaning to lives that otherwise are battered pretty hard by rapid economic and social change.

So the sixth thing we can say about culture is that it has become a focus for attention as capitalism increases the pace and scale of change people have to adapt to. This idea goes back to the Scottish enlightenment, and the idea I've already discussed of the role culture has to play once the division of labour has fragmented life and makes of us narrow people.5

Culture: compensation for a fragmented and alienated life
More radical writers, influenced by Marx, will see the idea of culture as compensation for a fragmented and alienated life as a con. Guy Debord, perhaps the last of the great revolutionary thinkers of Europe, will call it 'the spectacle'. In his view, everything that is alienated from us by the relentless division of labour comes back to haunt us as the media spectacle. You go to work. You make things. You never see those things again. You get paid. With that pay, you are supposed to buy things back again. But the value of the things you made is greater than the value of the stuff you can buy with your pay. The difference is called profit. The people who eam the profit are called capitalists. This way of organising things is called capitalism. As if for compensation for being short changed in terms of the things one can buy, everything seems to be available as an image. The images of advertising and TV and cinema present back to the people that made stuff the image of what they have made and no longer possess, appearing as a perfect world of things in all their splendour.

As Debord puts it in his own cryptic style, 'all time, all space, becomes foreign to them as their own alienated products accumulate. The spectacle is a map of this new world - a map drawn to the scale of the territory itself.'6 Debord was always looking forward to the day when workers would give in to the passions the spectacle incites, not just by buying a new dishwasher, but by throwing a brick through the window and taking it. As Debord sees it, the looting that accompanied the Los
Angelesriots is just as much a product of the structure of feeling of capitalism as a Mother's Day shopping spree.

Culture is more important than the economy for many
While radical post-Marxist critiques of culture as compensation for capitalism may be on the wane, other 'strong' positions on the role of culture have arise to take its place. What One Nation in Australia has in common with the Taliban in Afghanistan and Serbian nationalism is a sense that culture comes first and the economy has to conform to its dictates. Or in other words, culture is not there to supplement for the limits of the market, the market is there to supplement culture. This is sometimes framed in terms of a do-or-die conflict between the two.

Culture is a means of resistance
A less apocalyptic view of culture sees it simply as resistance. Cultures are hardy weeds. They tend to make the best of things. They sprout through cracked pavements. Their seeds lie dominant in hard times and hard ground, and flourish in a little light and water. As Michel de Certeau maintains, cultures can be an invisible fibre of little tactics by which people maintain some sense of possibility in lives lived in spaces always under someones's control. For de Certeau, culture resides in the qualities of little everyday actions, always singular, particular, almost unnoticeable. Things that can't ever be entirely plotted on any grid.'7

 

Culture as the best of what has been thought or expressed
So far I have talked about culture as a structure of feeling that everybody within a particular culture more or less shares. There is another notion of culture altogether, which is culture as the best of what was thought and expressed. The English Victorian essayist Mathew Arnold thought of culture this way, and literary and fine art studies still do to this day.8 They are interested in the question of what constitutes good cultural artefacts. They tend to rest on the belief that the study of particularly good artefacts of culture will make you a refined and gentle human being. So in a sense literary or art intellectuals form a peculiar kind of culture. One that picks out a quite select range of artefacts with which to make a quite rarefied structure of feeling. This kind of critical culture is really just a particular example of the wider process of culture at work.

Learning a particular structure of feeling gives one no special insight whatsoever into other people's structures of feeling. Indeed, for our present purposes it has to remain an open question whether there is any way at all to get an overview of how structures of feeling, in general, operate. It is perfectly clear that literary and fine art cultures have no special knowledge of culture in general. The view these cultures come to hold of other cultures may be even more distorted by the kind of prejudice and intolerance of different cultures than, say, working class Manhattanites.

To sum it up: Culture makes use of artefacts and rituals to pass on notions of identity. These resources of identity sustain structures of feeling that organise and make sense of everyday life. It has to do so under the extraordinary pressure of the modern division of labour,which fragments people's experience, such that people are always having to negotiate with each other a culturalpolitics that allows different bits of identity to coexist. Sounds impossible. But it gets even harder when culture finds itself circulated and negotiated not just through media that can simultaneously reach millions.

Note: It is recommended that this be used as a teachers resource rather than a student resource. You may wish to edit this before using in the classroom.

 

McKenzie Wark is the author of Virtual Geography, (Indiana University Press 1994),
The Virtual Republic (Allen & Unwin 1997) and Celebrities, Culture and Cyberspace (Pluto Press 1999)

References

I Georg Simmel, 'The Metropolis and Mental Life', in The Sociology of George Simmel,
Free Press, New York, 1950

2 Raymond Wlliams, The Long Revolution, Hogarth Press, London, 1992, p41 ff.
The best introduction to Wllliams is Wllliams himself, starting with his early, classic work, Culture and Society, Columbia University Press, New Yor,c, 1983. For Williams' subsequent influence, see Graeme Turner, British Cultural Studies: An Introduction, Routledge, New York, 1996

3. Henri Lefebvre, Critique of Everyday Life, Verso, London, 1991. See also his Introduction to Modemity: 12 Preludes, Verso, London, 1995 Karl Marx, The Revolutions of 1848, Penguin Books, Harmondsworth, 1973, pp7-71.

4. Karl Marx, The Revolutions of 1848, Penguine Books, Harmondworth, 1973, pp 70-71. On Marx as a prophet of modernity, see Marshall Berman's All That Is Solid Melts Into Air: The Experience of Modernity, Verso, London, 1982, chapter 2.

5. The Scottish enlightenment pass into European consciousness through their influence on German thinking-it was from Ferguson that we derive the idea of 'civil society that runs from Hegel to Habermas. See Jurgen Habemmas, The Structural Transformation of the Public Sphere, Polity, Cambridge, 1989

6. Guy Debord, The Society of the Spectacle, Zone Books, New York, 1994, p23.
By far the most entertaining account of Debord's life, art, politics, and the radical tradition to which he belongs is in Greil Marcus, Lipstick Traces: A Secret History of the 20th Century, Harvard University Press, Cambridge Mass., 1986

7 Michel de Certeau, The Practice of Everyday Life, University of California Press, Berkeley, 1988. See also the essays in Michel de Certeau, Heterologies: Discourse of the Other, University of Minnesota Press, Minneapolis, 1986; Jeremy Ahearne, Michel de Certeau: Interpreation and its Other, Stanford University Press,1995

8 Mathew Arnold, Selected Prose, Penguin, Harmondsworth, 1987. To put Amold in the context of the functions English literature was meant to serve, see Chris Baldick, The Social Mission of English Criticism, Clarendon Press, Oxford, 1983